The Kekera Blog
The Growth Ledger
Practical marketing notes for small businesses: what we are seeing across real accounts, what is working, and what we would stop doing. Written by the people who run it.
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Your Reviews Are Doing the Selling Before You Ever Pick Up the Phone
Most customers read your reviews before they ever call. A thin or stale review profile loses jobs you never knew about. Four fixes that cost nothing.
Read the postYour Email List Is Your Highest-ROI Channel. You're Treating It Like a Chore.Email returns more per dollar than any ad channel, yet most businesses mail their list once a quarter and call it done. Four fixes.Your Homepage Has 8 Seconds. Here's What It's Wasting Them On.Most homepages fail the eight-second test: a visitor can't say what you do, who it's for, or what to do next. Four fixes, in order of impact.Local SEO: the 5 Things That Actually Move You Up the Map PackEveryone wants the top of the map pack. Few want to do the unglamorous work that gets you there. Five things, in order of impact.Your Ads Are Fine. Your Creative Is the Problem.We audit ad accounts every week. Targeting is fine. Budget is fine. The ads themselves are tired. Here is the fix nobody wants to hear.What a $1,500/Month Marketing Retainer Should Actually IncludeMost $1,500 retainers buy a logo on a slide deck and a monthly report nobody reads. Here is what that money should actually get you.